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Active Living/Physical Activity

From "Fat Nation" to Healthy Active Cultures


I Introduction

II Bodies at Risk, Fat Stats and Fostering Fear

III A Culture of Activity Case Study: Ophea's Living School Initiative

IV Conclusion

V References

-- by Margaret MacNeill, PhD, Centre for Girls' and Women's Health and Physical Activity, Faculty of PE & Health, University of Toronto,

Margaret MacNeill, is an associate professor at the University of Toronto in the Faculty of Physical Education and Health. She is also cross appointed to Public Health Sciences where she teaches health communication. Her current research interests include youth understandings of fitness and health, active media literacy, and media productions of obesity narratives and health scares.

Promoting Physical Activity: A Guide for Community Action


Promoting Physical Activity describes how to facilitate behavior change from an individual and a community perspective. Using a social marketing and behavioral science approach to intervention planning, the text provides step-by-step help in addressing a target population's understanding and skills, their social networks, the physical environments in which they live and work, and the policies that most influence their actions. To obtain a copy of this publication, contact

Human Kinetics

475 Devonshire Road, Unit 100

Windsor, Ontario N8Y 2L5

ParticipACTION...The Mouse That Roared: A Marketing and Health Communications Success Story


I Introduction

II A Model of Social Marketing or Health Communications or Both?

III Keys to Success

IV Community Mobilization, Education, and Leadership

V The Challenge of Bilingualism

VI Advice from the Experts

VII The Legacy of ParticipACTION--Was It a Success?

VIII Conclusion

IX References

-- by Christa Costas-Bradstreet and Peggy Edwards

Christa Costas-Bradstreet is a physical activity specialist with the City of Hamilton Public Health and Community Services Department and a private consultant in the area of physical activity promotion. From 1991 to 2001 Christa worked for ParticipACTION in a variety of roles including national coordinator of the CrownLife ParticipACTION Challenge and director of health communications.

Peggy Edwards is a health promotion consultant with The Alder Group Inc. ( She has worked as a communications executive with Health Canada and as manager of the Fitness Secretariat at the Canadian Public Health Association. Peggy wrote many of ParticipACTION's best known health information materials, including resource kits, booklets, magazine supplements, newspaper articles, and website copy.

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