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Words That Change Minds: Mastering the Language of Influence


A. Introduction

B. Motivational Triggers

C. Motivational Patterns

D. How Do Triggers for Motivation Apply to Health Promotion and Communication?

E. The Bottom Line

F. References

The author of this article, Sharon Kirkpatrick attended the Health Promotion Summer School on behalf of the OHPE Bulletin. Sharon also wrote the following, based on workshops and presentation at the summer school: Benchmarking as a Tool for Public Health and Health (223.1), The Program Logic Model: What, Why and How? (229.1), and An Interdisciplinary Team Approach to Best Practices (235.1).


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