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The Why and How of Public Opinion Research


I Introduction

II Why Conduct Public Opinion Research?

III How is Public Opinion Data Collected?

IV Other Considerations

-- by Karly Holmes, Associate, The Alder Group Inc. Adapted from "Strategy, Targeting, Results: how to use public opinion research in advocacy campaigns and fundraising," a presentation given by John Willis of Strategic Communications Inc.--a leading Canadian consulting firm that specializes in communications, research and fundraising for non-profits, charities and advocacy organizations, on May 29, 2003, at the downtown Toronto YMCA. Strategic Communications Inc. can be reached at (416) 537-6100 x70 or

If you have a resource or point of view to add to this article, let us know by writing to More information on our Letters to the Editor column can be found in the OHPE News section of OHPE 268.0 ( ViewAnnouncements.cfm?ISSUE_ID=268&startrow=1).

Using Evaluation to Support Changes in Youth Party Environments


I Introduction

II The Issue: Youth Partying and PITRS

III The PITRS Evaluation Design

IV March 2000 Conference Evaluation Results

V March 2001 Evaluation Results

VI Lessons Learned: Evaluation = Innovation

VII Conclusions

VIII References

Written by Joanne Kaashoek, Toronto Public Health, "Party in the Right Spirit" Program Committee.


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