Back to top


The Why and How of Public Opinion Research


I Introduction

II Why Conduct Public Opinion Research?

III How is Public Opinion Data Collected?

IV Other Considerations

-- by Karly Holmes, Associate, The Alder Group Inc. Adapted from "Strategy, Targeting, Results: how to use public opinion research in advocacy campaigns and fundraising," a presentation given by John Willis of Strategic Communications Inc.--a leading Canadian consulting firm that specializes in communications, research and fundraising for non-profits, charities and advocacy organizations, on May 29, 2003, at the downtown Toronto YMCA. Strategic Communications Inc. can be reached at (416) 537-6100 x70 or

If you have a resource or point of view to add to this article, let us know by writing to More information on our Letters to the Editor column can be found in the OHPE News section of OHPE 268.0 ( ViewAnnouncements.cfm?ISSUE_ID=268&startrow=1).

Developing a Common Understanding of Health Promotion Capacity Building


I Introduction

II Methods

III Capacity and Capacity Building Defined

IV Summary

V Footnotes

VI Additional References

The following article was written by Jen Macdonald as a summary of her Master's field inquiry work with the Ontario Prevention Clearinghouse (OPC). She has recently graduated from the Masters in Health Sciences program at the University of Toronto and is presently working as a Research Assistant with Dr. Dennis Raphael at Atkinson Faculty at York University. For further information, contact or

KU-UC Knowledge Utilization - Utilisation des Connaissances E-Watch Bulletin


 The E-watch bulletin on innovation in health services aims at spreading knowledge and promoting the use of research by the decision-makers. It is published every two weeks. It contains news on events, recent initiatives, recent publications and analysis, a members forum, interesting online sites and more. To subscribe to the bulletin


Subscribe to RSS - Research