A Canadian study of older women's health needs and concerns published in the Canadian Medical Association Journal in July 2005, and reported widely in the media, has sparked a new website directed at both patients and health practitioners: http://www.wowhealth.ca.
Known widely as WOW, the What Older Women Want study, conducted by Drs. Cara Tannenbaum, Nancy Mayo and Francine Ducharme, asked 5,000 older women across Canada which of their health needs they felt were not being met or addressed adequately by their health practitioners. In order to address this gap in primary health provision and give older women what they want, Dr. Tannenbaum teamed up with the Canadian Women's Health Network and the Centre de recherche de l'Institut universitaire de gériatrie de Montréal to create the WOW website.
The website contains a portal for health consumers that provides health information on the three unmet health needs of older Canadian women: urinary incontinence, memory loss, and exercise. The information is clear, straight-forward and easy-to-read, with engaging illustrations and diagrams. The focus is on prevention, with tips on diet, lifestyle changes and exercise; treatment options are also provided.
For more information on the What Older Women Want study, download http://www.wowhealth.ca/pdf/wowCMAJ.pdf (Link opens PDF file).