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Evaluation and Effectiveness - Centre for Health Promotion

OHPE Bulletin #12.1 July 18, 1997

Contents
A. Centre for Health Promotion Initiatives on Understanding the Effectiveness of Health Promotion
B. Health Promotion: What Works? What Needs to Be Changed?
C. THCU Evaluation Support Services

A. Centre for Health Promotion Initiatives on Understanding the Effectiveness of Health Promotion

The Centre for Health Promotion is coordinating four initiatives aimed at providing support and resources for researchers and practitioners interested in understanding the effectiveness of health promotion:

- An Evaluation Workgroup was established to develop a "how-to" framework to guide the evaluation of health promotion initiatives. To date, the group has developed an initial draft of this framework which is based, in part, on the key evaluation principles and steps outlined by the World Health Organization (WHO) Euro Working Group on Evaluation. This draft was
reviewed at a day-long Symposium of practitioners organized by the Centre for Health Promotion in May 1997. The revised framework will be available in the fall of 1997.

A subcommittee of the above Workgroup is focusing on the application of Continuous Quality Improvement (CQI) methods in health promotion. A paper on CQI and health promotion commissioned by this group will be presented at an upcoming Centre for Health Promotion seminar.

A Dissemination and Diffusion Workgroup has been formed to identify strategies for consolidating the evidence on effective health promotion activities in a way that is accessible to practitioners. This group is particularly interested in finding out more information about existing health promotion databases.

Submitted by Brian Hyndman

For more information about the above initiatives, contact Brian Hyndman, THCU, at the Centre for Health Promotion, University of Toronto, The Banting Institute, 100 College Street, Room 213, Toronto, Ontario, M5G 1L5, Tel: (416) 978-0586, Fax: (416) 971-2443, Email: [email protected].

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B. Health Promotion: What Works? What Needs to Be Changed?

Commissioned by the Centre for Health Promotion, this comprehensive review paper summarizes the effectiveness of health promotion initiatives according to the five action areas of the Ottawa Charter. This document will be available through ParticipACTION in the fall of 1997.

Submitted by Brian Hyndman

For more information about the above initiatives, contact Brian Hyndman, THCU, at the Centre for Health Promotion, University of Toronto, The Banting Institute, 100 College Street, Room 213, Toronto, Ontario, M5G 1L5, Tel: (416) 978-0586, Fax: (416) 971-2443, Email: [email protected].

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C. THCU Evaluation Support Services

Since January 1997, The Health Communication Unit has been offering workshops on the evaluation of health promotion programs. As is the case with THCU's workshops on health communication, these events are available free of charge to individuals working in health promotion in Ontario.

To date, two evaluation workshops have been held: one in Barrie and one in Toronto. Topics covered at these sessions included: the purpose of evaluation, process vs. outcome evaluation, forming evaluation questions and objectives, interviews, questionnaires, focus groups, and working with large data sets. Additional workshops on evaluation will be offered in the fall of 1997.

Submitted by Brian Hyndman

For more information about these events, contact THCU, at the Centre for Health Promotion, University of Toronto, The Banting Institute, 100 College Street, Room 213, Toronto,
Ontario, M5G 1L5, Tel: (416) 978-0522, Fax: (416) 971-2443,
Email: [email protected].