Hosting Web communities: building relationships, increasing customer loyalty, and maintaining a competitive edge
This book includes discussions about the many key aspects of hosting Web communities effectively. It emphasizes the importance of knowing who is using the Web and why, so that information can be tailored to the users. The application of interactive elements such as chat platforms, discussion lists and news lists, are also discussed in detail. Figallo says "you'd better be willing to understand the motivations that drive people to seek each other on line, and you'd be wise not to seek instant success. Communities are a great use of the Web, but they require a lot of care and attention."