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Communications Training Webinars that Drive Organizational Success in Nonprofits, Sustainability Network

February 27 and March 1, 2018

We are pleased to be working once again with Second Revolution Communications to present two webinar trainings, for those with beginner to intermediate knowledge, that will build your organization’s marketing and communication capacity to maximize your public engagement and fundraising activities.

Webinar 1: Engineering Effective Events
Tuesday, February 27, 2018
1:00 pm to 2:30 pm ET

In this webinar, you will learn how to turn your event into the must-attend occasion on your community’s social calendar while adding significant value to your brand, operations and bottom line.  We’ll use case studies to run you through developing the initial concept, thematic devices, venue, MC and speakers, entertainment, food, venue decoration, audio/video, set-up and teardown and attendee (and sponsor) follow-up.

Webinar 2: Engaging Email Campaigns
Thursday, March 1, 2018
1:00 pm to 2:30 pm ET

In this webinar you will explore a number of email design and messaging case studies, and compare some of the major email service providers and their technical offerings. You’ll learn the importance of list segmentation, integrating contact relationship management (CRM) systems, personalization of emails, and automated email series messaging. You’ll also learn how to improve your email communications through consistent metrics analysis and A/B testing.    

Webinar Leaders:

  • Brad Pearson is a digital and print design professional of 20 years, equally at home in the technical and creative worlds—the type who gives both colour theory and coding their due.
  • Keith Treffry is an award-winning communications strategist with more than 20 years of experience in senior communications roles, including 17 years in the non-profit/charitable sector. Second Revolution Communications is their full-service communications agency.

Cost: $40 for both webinars or $25 for one.

For more information or to register online, please visit

A recording of the webinars will be made available to all those who register.