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New Resource--Strengthening Indigenous Families and Communities video, The Baby-Friendly Initiative

The Baby-Friendly Initiative (BFI) Strategy for Ontario is pleased to celebrate National Aboriginal Day with the release of a new video titled The Baby-Friendly Initiative: Strengthening Indigenous Families and Communities.  

The video is designed to guide health care providers, communities and Elders in understanding the Baby-Friendly Initiative in an Indigenous context.  Developed with the assistance of an Indigenous Working Group from communities across Ontario, the video covers topics such as the importance of breastfeeding, how breastfeeding is supported in Canada, how the Baby-Friendly Initiative benefits mothers and babies, how a facility can become Baby-Friendly, and ways to get communities and organizations started.  Families who wish to know more about the Baby-Friendly Initiative will also find the video of interest.

The video is available for download at  It can be accessed by downloading it at no cost.  This video is available in English only (disponible en anglais seulement).

Development of this video was funded by the Government of Ontario through the Michael Garron Hospital’s BFI Strategy for Ontario. The BFI Strategy for Ontario is a partnership of Michael Garron Hospital (formerly Toronto East General Hospital) the Best Start Resource Centre and the Provincial Council for Maternal and Child Health.