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Engagement Organizing 101 For Volunteer Groups: Harnessing the Power of Your People for Better Environmental Results, Sustainability Network

April 4 and 11, 2017

7:00 – 9:00 p.m. Eastern Time

‘Engagement Organizing’ is an approach that strives to marry organizing, technology, and a culture of developing leadership in others. It represents a shift away from expert-driven, direct mail groups toward a model that focuses on nimble, data-driven, learning organizations that place relationship building and mobilization of supporters at the heart of their work. It is an approach that can be particularly useful for the savvy volunteer-run organization that focuses on building volunteer teams to do the bulk of its work.

The goal of the online training is to share the theory and practice of developing successful engagement organizations that are driven largely if not entirely by volunteer leaders. Session leaders will describe real world stories and techniques of others doing this kind of work, and also tap into lessons from participants online.

The training is comprised of the two webinars (i.e., a single registration) and will explore topics such as engagement based theories of change, supporter recruitment, tools for managing supporters (that are relevant to largely volunteer initiatives), supporting leadership development, and distributed organizing models.

Registration Cost:

  • Both sessions count as one registration
  • $10 for people from all-volunteer groups
  • $25 for those individuals who are based in staffed organizations

Location: This training is virtual and can be completed from any site with an Internet connection.
Led by:

  • Graham Saul, Director, Ecology Ottawa
  • Lindsay Telfer, National Project Director, Canadian Freshwater Alliance

Register online at