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Communication

Increasing Quit Attempts Through the Strategic Use of Local Media

Sections: 

Contents

I Introduction
II How to Strategically Use the Media to Increase Quit Attempts
III Effective Use of Local Media Channels
IV Message Framing – Avoid Unintended Consequences
V Opportunities for Public Health
VI Conclusion
VII References

--Submitted by Jason Chapman, Senior Health Promotion Specialist, Media and Communications, PTCC

I Introduction

Alcohol marketing in Ontario: a summary

Sections: 

Contents

I Introduction
II The impact of alcohol marketing
III Regulating alcohol marketing
IV Federal regulation of alcohol marketing
V Provincial regulation of alcohol marketing
VI Local regulations
VII Recommendations to support public health
VIII Recommendations for local action
IX Future areas of research to support public health
X Conclusion

Designed for the long run: Maximizing the effectiveness of mHealth in supporting long-term physical activity change

Sections: 

Contents

I Introduction
II mHealth
III Designed for the long run
IV Physical activity and mHealth
V From evidence to practice
VI Designed for everyone?
VII Practical implications
VIII Conclusion

--Submitted by Sophie Rosa, Health Promotion Consultant, Health Promotion Capacity Building, Public Health Ontario

I Introduction

Evaluate for Action: Developing a Communication and Reporting Plan for Evaluation Results

Sections: 

Contents

I  Introduction
II Identifying and understanding your stakeholders
III Defining communication objectives
IV Considerations and barriers to dissemination
V Channels and formats
VI Conclusion
VII References
VIII Resources

--Submitted by Laura Bellissimo, Health Promotion Coordinator and Allison Meserve, Health Promotion Consultant; Health Promotion Capacity Building at Public Health Ontario

I Introduction

Is your audience receptive? The role of perceived susceptibility in message acceptance and behaviour change

Sections: 
Subjects: 

Contents

I Introduction
II Susceptibility as a determinant of message acceptance and behaviour change
III How to sway perceived susceptibility
IV Practice implications
V Conclusion
VI References

--Submitted by Sophie Rosa

I Introduction

Two Articles: Engaging communities in the design and use of their streets and Sexual health promotion for youth through telemedicine

Sections: 

Engaging communities in the design and use of their streets

Contents

I Introduction
II Turning transportation infrastructure into social infrastructure
III Small-scale changes, big health impact
IV Challenges and solutions
V Concluding thoughts
VI Resources            
VII References

--Submitted by Nadha Hassen

I Introduction

Going beyond demographics: self-efficacy as a pivotal determinant in health communication and social marketing campaigns

Sections: 

Contents

I Introduction
II Self-efficacy as pivotal determinant
III Self-efficacy in health communication and social marketing campaigns
IV Self-efficacy and physical activity
V Self-efficacy across lifespan
VI Conclusion

-- submitted by Sophie Rosa

I Introduction

For Written Information, Are Readability Formulas a Quick Fix?

Sections: 
Subjects: 

Contents

I Introduction
II To understand readability formulas, first understand what readability is
III The critics  
IV The advocates
V Readability formula = diagnostic tool
VI More readability-enhancing tricks
VII Test early, test often
VIII The last word on readability formulas
IX References
X Resources

I  Introduction

Planning and Integration Specialist, South West Local Health Integration Network

Sections: 

London, Ontario
Deadline August 9, 2012

The South West Local Health Integration Network  (LHIN), is one of 14 local organizations that have been created in Ontario to plan, coordinate and fund local health services, including hospitals, community care access centres (CCACs), long-term care homes, community health centres (CHCs), community support service agencies, and mental health and addictions agencies. The office of the South West LHIN is located in London, Ontario.

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