II Why Conduct Public Opinion Research?
III How is Public Opinion Data Collected?
IV Other Considerations
-- by Karly Holmes, Associate, The Alder Group Inc. Adapted from "Strategy, Targeting, Results: how to use public opinion research in advocacy campaigns and fundraising," a presentation given by John Willis of Strategic Communications Inc.--a leading Canadian consulting firm that specializes in communications, research and fundraising for non-profits, charities and advocacy organizations, on May 29, 2003, at the downtown Toronto YMCA. Strategic Communications Inc. can be reached at (416) 537-6100 x70 or firstname.lastname@example.org.
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