Back to top


View this issue online:

This week's feature is from Jay Kassier of Tools of Change and Cullbridge Marketing and Communications. He describes and discusses the six new Landmark Active Transportation Case Studies
on the Tools of Change website.

Read our complete submission guidelines at and write to


The truths and myths of exercise and cancer, Canadian Cancer Society, Ontario Division


May 26, 2015

6:00 p.m. Eastern

Participating in physical activities is linked to numerous benefits including the prevention of some cancers, improvements in physical functioning and quality of life during cancer treatments, reduced recurrence of cancer, and better coping. Join us to discuss the importance of exercise for individuals affected by cancer.

Speaker: Dr. Catherine Sabiston holds a Canada Research Chair in Physical Activity and Mental Health and is an Associate Professor in Exercise and Health Psychology at the University of Toronto.

Learnings from Six New Landmark Active Transportation Case Studies on the Tools of Change Website



I Summary
II Introduction to the Case Studies
III Citizen/Customer Orientation
IV Audience / Participant Targeting and Segmentation
V Relationship Building, Engagement and Exchange
VI Program Results
VII Learnings
VIII Further Details and Additional Resources

--submitted by Jay Kassirer, General Manager, Tools of Change; President, Cullbridge Marketing and Communications

New Healthy Pregnancy Menu Plan from EatRight Ontario


Do you work with pregnant women? Eating for a healthy pregnancy just got easier with the EatRight Ontario interactive Healthy Pregnancy Menu Plan:

The Healthy Pregnancy Menu Plan features 7 days of easy and customizable meals and snacks, a complete list of recipes, and a grocery shopping list.

New Resource: Responding to Domestic Violence in Clinic Settings--Accredited Online Course Updated and Open for Registration


Half of all women in Canada have experienced at least one incident of physical or sexual violence since the age of 16. (1)

Every 6 days in Canada a woman is killed by her intimate partner. (2)

In one study, 41% of intimate femicide victims were seen in a health care setting in the year prior to their death.


Subscribe to RSS - 2015-890