Social Marketing and Public Health--Lessons from the Field, A Guide to Social Marketing

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This is an 80-page document on "lessons from the field" from the Social Marketing National Excellence Collaborative of Turning Point. Turning Point is an initiative of The Robert Wood Johnson and the W.K. Kellogg Foundations with the mission to make the public health system in the United States more community-based and collaborative. The Turning Point Initiative established the Social Marketing National Excellence Collaborative to promote the application of social marketing principles.