Contents

I Introduction
II Plain English to the rescue
III Plan Ahead: Know who you are targeting and why
IV Here’s the drill…
V Practice makes perfect

Submitted by Carolyn Wilby, Clear Language @ Work Inc.

Part I of this plain language series, Health literacy and clear writing go hand in hand – Make the connection between literacy level and plain English, defined plain language and demonstrated how the theory can be put into practice. You can read it on this site at at http://www.ohpe.ca/node/11343.

Contents

I Introduction
II The Canadian Cancer Society and tobacco control
III About The Driven to Quit Challenge
IV Integrating with partners
V How The Challenge was promoted
VI Evaluation and lessons learned

-- submitted by Krista Bennett Senior Coordinator, Communications, Canadian Cancer Society Smokers’ Helpline

I Introduction