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21 September 2007 - OHPE Bulletin 533, Volume 2007, No. 533

This week's article, Communication for Social Change: Successes and Challenges in Addressing the Social Determinants of Health, is by Jenevieve Mannell. In her introduction, she writes "When asked how to address the social determinants of health, many health promoters cite the need to ensure universal access to social programs -- such as safe and accessible playgrounds for children, stay-in-school programs for kids at risk of gang involvement, affordable housing, etc. Unfortunately, even when social programs are available individuals are often not empowered to do what it takes to bring themselves out of poverty and be able to access health services. Communication efforts to address the social determinants often fail because they ignore underlying social influences. This article focuses on this dilemma and offers a solution."

Have you worked on a project that uses a CFSC approach or a similar approach? OHPE would like to hear about it. What worked? What didn't work? What did you achieve? Did you follow the same principles as CFSC or were there variations? Send your examples and stories to features@ohpe.ca.

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